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Acoustic Insulation Group News JCW Acoustic Supplies

Builders Merchants seeing the rewards from our strategic change

Looking Back

Exactly one year ago today JCW Acoustic Supplies made the strategic decision to focus  solely on distribution customers. This meant that JCW’s contractor and domestic enquiries to be supplied via customers preferred merchant supplier.

Making this decision has allowed the company to concentrate its sales and technical support efforts to those who need it most, our builders merchants! Since changing this strategy the company has improved relationships with key builders merchants and grown from strength to strength.

“By pushing domestic and large commercial enquiries through builders merchants we are ultimately helping to increase their turnover, which means continuous growth for both parties”

Growing in this way has allowed the company to invest in additional manufacturing capabilities which allows to supply our products on 2-3 day lead times. As a result of this change we have added to our sales team meaning that customer care and technical support are not sacrificed.

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